ÆSTHETIC NOMADS
ÆSTHETIC NOMADS
We Create Stories of Elegance and Legacy
REINHILDE GIELEN & HANS PAUWELS
Our craft is the creation of aesthetic narratives that wrap around the soul of heritage brands, unique destinations, and grand homes. With a traveler’s curiosity and a storyteller’s heart, we explore the hidden threads of authenticity and weave them into vivid tales that celebrate supreme savoir-faire, creativity, and elegance.
We design true stories of the extraordinary that resonate deeply with everyone who holds sophistication and authenticity dear.
Our Book
ÆSTHETIC NOMADS
A Chronicle of Beauty Unveiled - Stories of Global Living
IMAGE & DESIGN: Reinhilde Gielen
WORDS: Hans Pauwels
LIMITED EDITION: 1/150 to 150/150
Each year, we leave our home to live and work abroad for months at a time. We become nomads in pursuit of beauty. This book, with more than 1100 photos and 46 short-form texts, is an intimate chronicle of our journeys to 95 one-of-a-kind places around the world, from megacities like Tokyo or New York to a fisherman's village in Kenya or a remote farmhouse hidden in the hills of Sicily. We lived in unique houses in each of these places. We took the time to discover, to photograph, and to write. This is our true story of the beauty, happiness, and timelessness that we experienced everywhere.
The limited edition of Aesthetic Nomads is offered exclusively on this website. The open edition of the book is available worldwide from your preferred bookstore or online platform.
Our Latest Stories
NINE MILES
“There aren't many places in the world where you can gaze in awe upon one continent from the other. Istanbul is a classic. But it doesn't feel like there's any difference between Asia and Europe because Istanbul is one big city connected by bridges and…"
Tangier
A CHRONICLE OF BEAUTY UNVEILED
“Some people know what their lives will be like. From their earliest childhood, they want to become dentists, pilots, teachers, or lawyers. They devote their very existence to accomplishing just such an objective. We've never felt like that; we had no idea…”
Brussels
Our Services
Aesthetic Storytelling
There is beauty in almost everything. The magic is to draw it out.
We create unique stories about exceptional destinations, businesses, and homes. We make their beauty shine.
That's what we call aesthetic storytelling: a combination of creative styling, photography, writing, and design services for print and online distribution. And we share these highly personal stories through our network of publishers and media organizations.
We work with brands and individuals across all sectors—from media to hospitality to lifestyle—who want to use aesthetics to create stronger ties with their customers.
Reinhilde Gielen
Reinhilde is a fashion designer with lifelong experience as creative director for luxury fashion, food, beauty, and lifestyle brands. She is also an accomplished photographer, known for her captivating portrayals of everyday beauty. Reinhilde spends several months each year immersed in different cultures, soaking up their influences and capturing intriguing images of subdued richness and sophistication.
About Us
Hans Pauwels
As a founder and CEO of multiple innovative companies in the food and technology sectors, Hans has traveled the world for business throughout his career. His newfound freedom allows him to join Reinhilde on her travels and pick up creative writing from where he left it at university. Along with well-versed business strategy papers, he writes vivid and anecdotal stories that blend travel, reflection, and exploration, always infused with humor and a dash of the absurd.
Let's Talk!
We would love to hear about you. Let us know if you have any questions. Talk to us about your ideas or your projects. We’re keen listeners who love to hear what goes on in your world. And we’re glad to share our views and help.
hans@aestheticnomads.com
+32 475 418 410
Brussels, Belgium
(or somewhere in the world)